Feb. 27 - Gap, Parker Posey celebrate spring | Walmart weds gaming, commerce

Walmart weds gaming, commerce closer together with interactive series; SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston; Ulta taps company vet for chief marketer role; IHOP in-houses creative as part of bid to return to cultural relevance View online | Signup

Daily Dive Feb.​ 27,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Sonder Chase, United & 7-11 launch media businesses Brands like these and more are leveraging physical media, digital platforms and loyalty programs to monetize partner marketing activities and provide relevant offers to customers. Download the report.   Gap and Parker Posey celebrate self-expression in spring campaign “Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.  Walmart weds gaming, commerce closer together with interactive series Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games. SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration. Sponsored Content by Valpak Move over for new mover (journey) marketing 64% of consumers change all or some service providers after moving or purchasing a home. Ulta taps company vet for chief marketer role Company veteran Kelly Mahoney will lead the beauty retailer’s brand marketing strategy, innovation, customer engagement and growth. IHOP in-houses creative as part of bid to return to cultural relevance A Guinness World Record attempt that involves creating 20,000 pancakes is the first major marketing effort under new leadership.  Read more news 2025 Content Marketing Predictions (+ How to Navigate Them) Seize early opportunities. Ditch defunct approaches. Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts. Download Now From Our Library Trendline AI’s impact on marketing strategies Supported by AtData Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions View all resources What We’re Reading Retail Dive Generative AI and social media dominate purchase decisions Deadline Warner Bros. Discovery Sees Max Hit 116.9 Million Subscribers As Streaming Posts Profit, Cable Network Ad Revenue Falls 17% AdAge Controversial ad tech watchdog Adalytics is publicizing a paying client for the first time Suggest a story we should read Company Announcements Press releases from companies in your industry. Givsly Expands Industry Leading Fundraising Event, Aiming for $350K in Donations at 2025 Karaoke for Causes Press release from Givsly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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