Feb. 12 - Welch’s CMO on shaking off staid marketing | Super Bowl LIX by the numbers

Super Bowl LIX: Analyzing the game’s advertising and engagement data; Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people; Just did it: Women-focused Super Bowl LIX ads score as other marketers falter View online | Signup

Daily Dive Feb.​ 12,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Unbounce Turn landing pages into leads—fast Launch high-converting landing pages—faster and with fewer steps. Get started with Unbounce’s new conversion-optimized templates. Start building for free.   NOTE FROM THE EDITOR As you explore the role that generative AI could play within your organization, be sure to join Marketing Dive on Wednesday, Feb. 26 at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry leaders on the considerations surrounding the buzzy tech and its integration across business functions.  During the event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from numerous experts, including brand marketers, agency executives, strategists, analysts and more. The event will be hosted by Marketing Dive and is free to attend.  Those interested in attending can register using this link. As a reminder, the event is completely free to attend. Be sure to share the link with colleagues who may also be interested in attending.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Q&A Welch’s CMO on shaking off staid marketing, embracing experiential Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.  Super Bowl LIX: Analyzing the game’s advertising and engagement data The big game's ads, broken down by key stats reflecting cost, reach, performance and more. Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign. Sponsored Content by Industry Dive Demand gen marketing field guide Build buzz and drive qualified leads with this collection of 15+ deep dives, how tos, checklists, and more. Read now. Deep Dive Just did it: Women-focused Super Bowl LIX ads score as other marketers falter Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing. Read more news Win Over Consumers with Data-Driven Campaigns In this playbook, we’ll explore how collecting and understanding data can help you create hyper-personalized campaigns that resonate with consumers. Download Now From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva View all resources What We’re Reading Social Media Today Buzzfeed Looks to Launch Its Own, More Positive Social Media Platform Variety YouTube Viewing on TV Now Surpasses Mobile, Desktop in U.S. MediaPost ByteDance Bypasses Sell-Off Bill With ‘TikTok Lite’ For Android Users Suggest a story we should read Upcoming Events 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Company Announcements Press releases from companies in your industry. Brandon Silverstein’s S10 Entertainment and Avex USA Dominate Year-End Radio Charts With Three Top 20 Hits Press release from S10 Entertainment Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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