Feb. 6 - How brands have gone beyond Super Bowl ads | Häagen-Dazs big game ad sees early success

Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage; Super Bowl LIX: Tracking every ad; Breaking into the big game: Tips for first-time Super Bowl advertisers; Dentsu brings Adobe’s generative AI acumen to data, identity offering View online | Signup

Daily Dive Feb.​ 6,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE How Leading Marketers Leverage AI AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Hershey and Volkswagen use AI in their marketing strategies in this Trendline.   Deep Dive As Super Bowl’s cultural cachet grows, brands look beyond in-game ads Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad. Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far. Tracker Super Bowl LIX: Tracking every ad OpenAI will reportedly make its Super Bowl debut and Disney+, Google, DoorDash and Ram revealed their full commercials. Sponsored Content by Industry Dive Lead the way to higher marketing ROI — from brand to demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Learn more. Opinion Breaking into the big game: Tips for first-time Super Bowl advertisers The real winners in big game advertising aren't crowned during the game, but they're revealed in the months that follow, said 5WPR’s Ronn Torossian. Dentsu brings Adobe’s generative AI acumen to data, identity offering The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury. Exclusive Oreo hypes Post Malone cookie drop with new Snapchat ad format The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase. Read more news From Our Library Webinar - on demand How to Stay Ahead of Market Trends and Build Brand Equity Custom content for Kantar Trendline Leveraging generative AI in the customer experience Supported by Zendesk Trendline AI’s impact on marketing strategies Supported by AtData View all resources What We’re Reading The Wall Street Journal Carl’s Jr. Returns to Racy Advertising Years After It Abandoned ‘Bikinis and Burgers’ CX Dive Calling a customer? Brands can now display ‘reason for call’ CNBC Amazon set to pass Walmart in revenue for first time Suggest a story we should read Upcoming Event 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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