Feb. 20 - Dove’s first crack at humorous advertising | Inside Dollar Shave Club’s CRM strategy

Why Dollar Shave Club picked a CRM purpose-built for consumer brands; Adobe secures data collaborations between brands, publishers with new tool View online | Signup

Daily Dive Feb.​ 20,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE The Top Trends in Retail Marketing Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline.   Dove’s first crack into humorous ads riffs on ‘moist’ aversion A new spot, which debuted at the 50th anniversary special for “SNL,” sees the Unilever brand experiment beyond purpose-driven marketing. Why Dollar Shave Club picked a CRM purpose-built for consumer brands A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms. Adobe secures data collaborations between brands, publishers with new tool Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker. Sponsored Content by Industry Dive 4 brand characters building trust and engagement in 2025 A little personality goes a long way. From owls to astronauts, meet the mascots bringing starpower and relatability to B2B and B2C brands alike. Read now. Read more news Featured Resources Sponsored Content by Valpak Reach more customers with targeted direct mail [Podcast] Direct mail’s digital revolution [E-Book] Guide to direct mail ad design [Blog Post] Valpak’s 2025 consumer spending trends & predictions From Our Library Webinar - on demand How to Stay Ahead of Market Trends and Build Brand Equity Custom content for Kantar Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline The top trends in retail marketing Supported by Fetch Rewards View all resources What We’re Reading Wired Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases MediaPost Trump Claims Power Over FTC, FCC Digiday Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain Suggest a story we should read Upcoming Event 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data Company Announcements Press releases from companies in your industry. NFL Star Von Miller Teams Up with GlassesUSA.com, Using AI to Design Bold Eyewear Collection Press release from GlassesUSA.com Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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