Feb. 18 - How Coca-Cola is marketing its first prebiotic soda | Trade Desk’s AI advertising bets hit snags

Trade Desk’s big bet on AI in advertising hits rollout snags; On and Elmo encourage a softer approach to running; How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’; Sociable: TikTok reinstated in US app stores after assurance from attorney general View online | Signup

Daily Dive Feb.​ 18,​ 2025 | Today’s news and insights for marketing leaders How Coca-Cola is marketing Simply Pop, its first prebiotic soda As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop. Earnings Trade Desk’s big bet on AI in advertising hits rollout snags Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.”  On and Elmo encourage a softer approach to running The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning. How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’ The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product. Column Sociable: TikTok reinstated in US app stores after assurance from attorney general Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores. Read more news Featured Resources Sponsored Content by Valpak Reach more customers with targeted direct mail [Podcast] Direct mail’s digital revolution [E-Book] Guide to direct mail ad design [Blog Post] Valpak’s 2025 consumer spending trends & predictions From Our Library Webinar - on demand How to Stay Ahead of Market Trends and Build Brand Equity Custom content for Kantar Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline The top trends in retail marketing Supported by Fetch Rewards View all resources What We’re Reading Ad Age How the FTC is reviewing the Omnicom-IPG deal The Wall Street Journal Heineken CEO Aims to Tap Into Thirst for Zero-Alcohol Beer Adweek Advertisers Are Losing Trust In TAG and MRC After Damning CSAM Report Digiday ‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Company Announcements Press releases from companies in your industry. ViralGains Achieves Record-Breaking Revenue in Privacy-First Marketing Era Press release from ViralGains Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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