Feb. 4 - McDonald’s brings back Uncle O’Grimacey | Bliss takes on ‘Sephora kids’

Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X; Chipotle connects SMS, social to celebrate Super Bowl ‘extras’; Sociable: Will Elon Musk’s growing political ambitions help or hurt X?; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Feb.​ 4,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE How Leading Marketers Leverage AI AI is helping marketers uncover patterns, predict preferences and deliver more relevant campaigns. Explore how brands like Hershey and Volkswagen use AI in their marketing strategies in this Trendline.   McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.  Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit. Chipotle connects SMS, social to celebrate Super Bowl ‘extras’ The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” Sponsored Content by Industry Dive 2025 content marketing predictions (+ how to navigate them) Seize early opportunities. Ditch defunct approaches. Boldly go into 2025 with a content marketing strategy tuned to the latest expert forecasts. Stream now. Opinion Sociable: Will Elon Musk’s growing political ambitions help or hurt X? As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X. Tracker Super Bowl LIX: Tracking every ad Stella Artois, Uber Eats, Coffee Mate, Dove, Lay's, Skechers and Little Caesars revealed their full commercials and Meta shared a new teaser.  Read more news From Our Library Webinar - on demand How to Stay Ahead of Market Trends and Build Brand Equity Custom content for Kantar Trendline Leveraging generative AI in the customer experience Supported by Zendesk Trendline AI’s impact on marketing strategies Supported by AtData View all resources What We’re Reading Ad Age Nielsen and Paramount renew measurement deal Adweek WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders The Wall Street Journal Smirnoff Maker Diageo Scraps Midterm Guidance Amid Tariff Uncertainty Yahoo Finance Spotify stock jumps after reporting its first full year of profitability, strong user metrics Suggest a story we should read Upcoming Events 10 FEB Webinar | 3 p.m. ET Winning in the Attention Economy: Strategies to Break Through the Noise Presented by studioID and Canva 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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