Feb. 11 - Women-focused Super Bowl ads win big | Adidas tackles sideline pressures

Adidas tackles sports sideline pressures with ‘You Got This’ campaign; Publicis Groupe is confident in the face of expected industry tumult; Sociable: Big tech players emerge as likely partner for TikTok US; Super Bowl LIX: Tracking every ad View online | Signup

Daily Dive Feb.​ 11,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Unbounce Turn landing pages into leads—fast Launch high-converting landing pages—faster and with fewer steps. Get started with Unbounce’s new conversion-optimized templates. Start building for free.   Deep Dive Just did it: Women-focused Super Bowl LIX ads score as other marketers falter Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing. Adidas tackles sports sideline pressures with ‘You Got This’ campaign An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt. Earnings Publicis Groupe is confident in the face of expected industry tumult The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.  Sponsored Content by D3 (PepsiCo Foods US) Post-game huddle: What I learned from advertising’s big game Chief Creative Officer of PepsiCo Foods US shares some thoughts for the morning after Super Bowl. Column Sociable: Big tech players emerge as likely partner for TikTok US Oracle, Microsoft and Amazon are among those looking at partnering with the app. Tracker Super Bowl LIX: Tracking every ad The details on every Super Bowl spot, from OpenAI’s debut appearance to Ram’s chaotic retelling of “Goldilocks and the Three Bears” with Glen Powell.  Read more news Win Over Consumers with Data-Driven Campaigns In this playbook, we’ll explore how collecting and understanding data can help you create hyper-personalized campaigns that resonate with consumers. Download Now What We’re Reading Yahoo Sports Super Bowl draws record average of 126 million viewers across all platforms The Wall Street Journal Sonos Marketing Chief Exits as Fallout From App Calamity Continues MediaPost Musk-Led Group Makes Bid For OpenAI CX Dive McDonald’s looks to loyalty to recapture traffic after disappointing quarter Suggest a story we should read Upcoming Event 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Company Announcements Press releases from companies in your industry. Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research Press release from DAIVID Invoca’s Signal AI Studio Makes It Fast and Easy for Marketers to Deploy AI That Connects Online Advertising to Offline Revenue Press release from Invoca Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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