Weekender: What marketers can expect as CTV and retail media converge in 2025

Signup Weekender Feb.​ 1,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Get Ahead With Real-Time Insights For brands to build equity and deliver sales growth, timing is crucial. Learn how timely performance insights are helping brands create smarter, faster marketing strategies in this webinar.   Note from the editor Though generative AI continues to make inroads into marketing, it hasn’t always been a smooth ride for the buzzy tech. Leaders of large marketing organizations, both brand-side and agency-side, are weighing how to deepen investments in AI, but challenges remain around integrating generative technology across multiple business functions. Join us on Wednesday, Feb. 26 at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry leaders on the considerations surrounding generative AI. During the event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from numerous experts, including analysts, agency executives, brand marketers and more. The event will be hosted by Marketing Dive and is free to attend. Those interested in attending can register for the event here: https://events.industrydive.com/events/ais-role-in-marketing-for-2025?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q12025MarketingDiveLive. Don’t forget, registration for the event is completely free — be sure to share the link with colleagues who may also be interested in attending. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Deep Dive What marketers can expect as CTV and retail media converge in 2025 Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing. Q&A J.M. Smucker's CMO on how brands must face the challenges of 2025 Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech. Organic social media and marketing budgets: Here's what the numbers say Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos. Knorr, Tinder wave green flag for cooking ahead of Valentine's Day Sixty-three percent of singles are more likely to say "yes" to someone interested in cooking, per Tinder research. Publicis Media acquires Dysrupt to 'supercharge' performance marketing Central to the deal is Dysrupt's proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement. Meta's AI tools attract more advertisers as tech enters 'defining' year More than 4 million advertisers are now using the company's generative AI offerings while Meta is working to streamline its Advantage+ ad products. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How generative AI's role will evolve in 2025 as marketers probe its utility The fast emergence of disruptors like DeepSeek could cater to marketers' desire for tech that produces concrete outcomes at lower costs.  Building Brand Loyalty with a Unified Marketing Strategy In this playbook, we examine best practices of a unified marketing strategy to unlock more loyal, profitable customers. Download Now From Our Library Infographic Navigating the Ecommerce Evolution: Are You Prepared for 2025? Custom content for BigCommerce View all resources Best of What We're Reading Adweek Coach Elevates Joon Silverstein to CMO CNBC Apple shares rise 3% as boost in services revenue overshadows iPhone miss Digiday In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth Search Engine Roundtable Microsoft Bing Advertising Revenue Up 21% Digiday Fragmentation comes to search advertising as marketers grapple with shifting search behavior The Washington Post Meta will pay $25 million to settle Trump lawsuit alleging censorship Suggest a story we should read Upcoming Events 10 FEB Webinar | 3 p.m. ET Winning in the Attention Economy: Strategies to Break Through the Noise Presented by studioID and Canva 26 FEB Virtual Event | 2 p.m. ET Assessing AI’s Role in Marketing for 2025 Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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