Weekender: WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

Signup | Forward Weekender July​ 9,​ 2022 | A roundup of this week's most read stories

TRENDLINE How Brands Can Successfully Reach Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline.   WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform. Birkenstock's first paid global campaign says feet are 'Ugly for a Reason' The effort with The New York Times' T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand's orthopedic focus. 50% of marketers impede ROI by underinvesting in media, Nielsen finds Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research. E.l.f. appeals to gamers with themed line of beauty, skincare products A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.'s official Twitch channel. McDonald's strengthens gaming creator ties with OfflineTV sponsorship This is the marketer's second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media. Modelo, Takis dare consumers to keep their hands off a co-branded vending machine The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party. The Future of Cookie-Less Marketing Marketing spend on data is surging as marketers increasingly experiment with cookie alternatives. Explore how brands are planning to navigate the data landscape after third-party cookie deprecation. Access Now From Our Library Webinar - on demand Essential Strategies & Tips for Working with Walmart.com WhyteSpyder Playbook A Translation Solution that Grows with Your Content Smartling Trendline How personalization shapes the retail industry Snowflake View all resources Best of What We're Reading The Verge The end of Netflix’s culture of feedback The Wall Street Journal Slim Beverage Cans Gain Ground Against Their Squatter Cousins CNBC GameStop fires its CFO and announces layoffs as part of aggressive turnaround plan The Wall Street Journal Abortion Providers and Advocacy Groups Face New Legal Barriers to Marketing Their Services MarketingDaily VW Loses Top Marketing Executive Quartz H&M showed bogus environmental Higg Index scores for its clothing Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by studioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip