July 20 - Netflix execs dish on ad-supported tier | Chili's appoints new CMO

Chili's names George Felix as new CMO; Why big agencies are investing in supply chain and inventory services; On ice: How whiskey brands are marketing to a new crowd View online | Signup | Forward

Daily Dive July​ 20,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt [Webinar] Audience Targeting With Programmatic Hone in on your intended audience and showcase your brand's message at the right place, time and under the right context. Sign up now!   Announcement On the heels of celebrating a decade of Industry Dive delivering award-winning business journalism, we’re excited to announce that soon we will officially join Informa, a leading international B2B publisher, live and on-demand events and digital services group. We launched Industry Dive in 2012 with an audacious goal: to become the business world's most respected source of journalism. Today, we have over 100 full-time journalists reporting the news for nearly 13 million executives across a portfolio of 27 publications. This new phase will see us continue to level up our editorial excellence, deepen our insights, and find new ways to serve our readers, clients and partners. As the news and information environment for professionals gets noisier, Industry Dive will stand out even more as a source of original, useful and in-depth knowledge. In Informa, we found a partner who shares our mission to reach the vast specialist audience in all its breadth and depth and can help continue our growth. The leadership and editorial teams you know will stay in place, as will our commitment to independent coverage. Thanks for reading — stay tuned for more great coverage and resources as we continue to grow. Sincerely, Eli Dickinson, Sean Griffey, Ryan Willumson Co-Founders of Industry Dive What to expect from Netflix's ad-supported tier Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog.  Chili's names George Felix as new CMO The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s.  Deep Dive Why big agencies are investing in supply chain and inventory services While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge. Sponsored Content by GRIN Is your brand on the right social platforms for driving ROI? Research from over 500 top brands reveals the best social platforms per industry. Deep Dive On ice: How whiskey brands are marketing to a new crowd The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change. Read more news The State of Influencer Marketing in 2022 Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. Access Now From Our Library Trendline The marketing transition to retail media platforms Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook Consumer Data Is Going to Change Your Business. Here’s How MakerSights Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising StackAdapt Trendline Inside the latest trends in direct-to-consumer View all resources What We're Reading Wired FaZe Clan Is Going Public—Just as the Creator Economy Shifts CNBC From Gap to GameStop, there’s a retail executive exodus underway — and more departures are coming The Associated Press MLB moving ahead with uniform ads for 2023 Adweek Samsung Defends Ad Showing Woman Running Alone at Night Suggest a story we should read Upcoming Event 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Company Announcements Press releases from companies in your industry. Industry Dive to be acquired by Informa PLC Press release from Industry Dive Zilker Media, one of Austin’s fastest-growing PR and branding firms, names Shelby Janner to Chief Publicity Officer and Nichole Williamson to Chief Brand Officer Press release from Zilker Media Brands Losing a Record $29 for Each New Customer Acquired Press release from SimplicityDX Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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