July 13 - The best campaigns of H1 2022 | CTV, digital video are inflation's latest victims

CTV, digital video fall victim to inflation's toll on marketing budgets; Brands drive significant chatter, impressions with sponsored esports streams; Disney boosts post-cookie offering with major Trade Desk integration View online | Signup | Forward

Daily Dive July​ 13,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Deep Dive 7 campaigns that transcended the turmoil of H1 2022 Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers. CTV, digital video fall victim to inflation's toll on marketing budgets Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up. Brands drive significant chatter, impressions with sponsored esports streams Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability. Sponsored Content by Niantic, Inc Creating the future of AR with Niantic and 8th Wall Niantic is taking things a giant leap further: leading the world in augmented reality development. Disney boosts post-cookie offering with major Trade Desk integration The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem.  Read more news Featured Resources Sponsored Content by Inbox Mailers Top 3 Tips For Email Marketing [Resource] How to More Than Double Your Open Rates [Video] How to Safely Reengage up to 20% of Your Dead Email Addresses [Blog Post] Stop Emailing Your Entire List. Why Segmentation is Key to Deliverability From Our Library Trendline Inside the changing data landscape in marketing Trendline How marketers are putting data in action Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt Webinar - on demand Are You Set for Holiday Shopping? InMobi View all resources What We're Reading The Wall Street Journal Dallas Cowboys Face Backlash After Partnering With Gun-Themed Coffee Company Variety YouTube TV Has 5 Million-Plus Users, More Than Hulu Live TV Service Ad Age Madwell lays off 10% of staff Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET Are You Set for Holiday Shopping? Presented by studioID and InMobi 19 JUL Webinar | 2:00PM ET How a Cutting-Edge Promotions Engine Can Power Results: Lessons from Eddie Bauer Presented by studioID and Talon.One 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by studioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Company Announcements Press releases from companies in your industry. The Paper Store and Lilly Pulitzer Announce Exclusive Limited-Edition Capsule Collection Press release from The Paper Store Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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