July 29 - Amazon’s ad revenue growth bests rivals | Frida Baby highlights messiness of parenthood

Campaign Trail: Frida Baby animates user reviews of messy parenthood realities; Applebee’s spices up date night with lip gloss, ‘dateable’ music video; Coors Light turns cans into ‘thirst traps’ for mosquitos; Spotify’s revenue bucks broader slowdown in digital ad growth View online | Signup | Forward

Daily Dive July​ 29,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Amazon touts efficiency as Q2 advertising revenue grows 18% Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach. Column Campaign Trail: Frida Baby animates user reviews of messy parenthood realities For its first TV spots, the baby brand embraces authenticity with the same colorful, no-nonsense approach of products like NoseFrida the SnotSucker. Applebee’s spices up date night with lip gloss, ‘dateable’ music video To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face." Sponsored Content by Marketing Dive’s studioID How Canva maintains brand and culture standards With an increased digital reach, localization of content is key to instill trust in any customer base. Discover how companies like Canva maintain brand standards and culture for all their customers in this playbook. Coors Light turns cans into ‘thirst traps’ for mosquitos The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap. Spotify’s revenue bucks broader slowdown in digital ad growth The streaming company’s total monthly active users grew 19% to 433 million, partly driven by a 22% gain in ad-supported listeners to 256 million worldwide. Read more news Featured Resources Sponsored Content by StackAdapt Digital Advertising Solutions You Need Cookies 101: What Are Cookies? Generational Marketing Guide Programmatic Video Advertising Guide From Our Library Webinar - on demand 4 Truths That Prove Programmatic Is Easier Than You Think StackAdapt Trendline How marketers are putting data in action Webinar - on demand Are You Set for Holiday Shopping? InMobi Playbook Using Your Checkout to Build Deeper Customer Relationships Parrot Playbook How Top Brands Are Reaching Full-Price Shoppers Amidst Inflation Scalefast View all resources What We’re Reading Digiday The global ad spending slowdown is real as online media platforms brace for downturn Business of Fashion Asos, Boohoo Targeted in UK Greenwashing Probe Variety Apple Notches 2% Revenue Increase to New Record as iPhone, Services Sales Slow Down The Wall Street Journal Roku Swings to Second-Quarter Loss on Slower Ad Spending Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip