July 27 - YouTube revenue slows as advertisers retreat | GapKids embraces individuality

Gap reaffirms inclusivity theme in back-to-school campaign; Coca-Cola increased marketing spend to create brand value amid price hikes; SoulCycle exchanges used Peloton bikes for in-person classes; Rémy Martin, Usher mark Vegas residency with immersive experience View online | Signup | Forward

Daily Dive July​ 27,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   YouTube revenue grows just 5% as advertisers pull back Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise. Gap reaffirms inclusivity theme in back-to-school campaign “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves. Coca-Cola increased marketing spend to create brand value amid price hikes Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels. Sponsored Content by Inmar Intelligence Learn how to reach back-to-school shoppers this year Consumers, wary of inflation and supply chain issues, will shop for back-to-school differently in 2022. Learn to engage and inspire shoppers with this new guide. Download guide. SoulCycle exchanges used Peloton bikes for in-person classes A new campaign says “F*** Riding Solo,” as the brand attempts to lure consumers away from at-home workouts and into its studios. Rémy Martin, Usher mark Vegas residency with immersive experience Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal. Read more news Featured Resources Sponsored Content by StackAdapt Digital Advertising Solutions You Need Audience Targeting 101 Webinar Generational Marketing Guide Programmatic Video Advertising Guide From Our Library Webinar - on demand 4 Truths That Prove Programmatic Is Easier Than You Think StackAdapt Trendline How marketers are putting data in action Webinar - on demand Are You Set for Holiday Shopping? InMobi Playbook Using Your Checkout to Build Deeper Customer Relationships Parrot Playbook How Top Brands Are Reaching Full-Price Shoppers Amidst Inflation Scalefast View all resources What We're Reading Digiday 'This isn't a theoretical construct': Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion Axios Exclusive: Hulu to begin accepting political issue ads The Wall Street Journal Spotify Adds Subscribers, Ad Revenue Despite Fears of U.S. Economic Malaise Los Angeles Times This ad agency received millions from Netflix and abruptly closed. What happened? Suggest a story we should read Company Announcements Press releases from companies in your industry. Lack of Real-time Analytics, a Pressing Challenge for Marketers: MoEngage Report Press release from MoEngage RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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