Weekender: Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'

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BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Column Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées' Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache." Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal The "Saturday Night Live" breakout is also becoming an investor in the brand as it prepares to go public later this year. Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic. Sponsored Content by Inmar Intelligence Learn how to reach back-to-school shoppers this year Consumers, wary of inflation and supply chain issues, will shop for back-to-school differently in 2022. Learn to engage and inspire shoppers with this new guide. Download guide. Marketing in 2022: H1 by the numbers Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers. Peloton's new ad stars nude Chris Meloni promoting its app Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing. Netflix picks Microsoft as partner to build ad-supported streaming business It's a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 7 campaigns that transcended the turmoil of H1 2022 Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers. Deep Dive Marketers lost their creative verve amid deluge of challenges Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don't inspire much in the imagination.   Featured Resources Sponsored Content by Inbox Mailers Top 3 Tips For Email Marketing [Resource] How to More Than Double Your Open Rates [Video] How to Safely Reengage up to 20% of Your Dead Email Addresses [Blog Post] Stop Emailing Your Entire List. Why Segmentation is Key to Deliverability From Our Library Trendline How marketers are putting data in action Webinar - on demand Are You Set for Holiday Shopping? InMobi View all resources Best of What We're Reading The Wall Street Journal Amazon Has Been Slashing Private-Label Selection Amid Weak Sales Bloomberg Google (GOOGL) Ad-Tech Concessions Unlikely to Avert DOJ Antitrust Suit Digiday 'It's a head scratcher': The cases for and against Netflix picking Microsoft to power its advertising business Bloomberg Amazon (AMZN) Secretly Funds New US Coalition Opposing Tech Regulation The Wall Street Journal How NSFW Tweets Plug Into RadioShack’s New Marketing Strategy TechCrunch Walmart doesn’t want Canoo selling EVs to Amazon Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET Are You Set for Holiday Shopping? Presented by studioID and InMobi 19 JUL Webinar | 2:00PM ET How a Cutting-Edge Promotions Engine Can Power Results: Lessons from Eddie Bauer Presented by studioID and Talon.One 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by studioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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