July 21 - Walmart bolsters retail media network with CommerceIQ | Grey Goose gets chatty on YouTube

Grey Goose, Uninterrupted get chatty in "The Shop" spinoff; Ad spend recedes in June for first decline in 15 months, study says; Why big agencies are investing in supply chain and inventory services View online | Signup | Forward

Daily Dive July​ 21,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt [Webinar] Audience Targeting With Programmatic Hone in on your intended audience and showcase your brand's message at the right place, time and under the right context. Sign up now!   Walmart integrates CommerceIQ to fortify its retail media advertising platform Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year. Grey Goose, Uninterrupted get chatty in "The Shop" spinoff The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop. Ad spend recedes in June for first decline in 15 months, study says While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.   Sponsored Content by GRIN Is your brand on the right social platforms for driving ROI? Research from over 500 top brands reveals the best social platforms per industry. Deep Dive Why big agencies are investing in supply chain and inventory services While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge. Read more news The State of Influencer Marketing in 2022 Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. Access Now From Our Library Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising StackAdapt Trendline Inside the latest trends in direct-to-consumer Playbook How Top Brands Are Reaching Full-Price Shoppers Amidst Inflation Scalefast View all resources What We're Reading MediaPost Bill That Would Outlaw Behavioral Advertising Advances To House Floor CNBC Mattel inks deal with Elon Musk's SpaceX to produce line of toys TechCrunch Google to pause all hiring for two weeks Suggest a story we should read Upcoming Event 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Company Announcements Press releases from companies in your industry. Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT. Press release from Waymark RollWorks Unveils New Personalization Integration with Intellimize to Help B2B Marketers Better Identify Site Visitors for More Relevant Experiences Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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