July 18 - Toyota shifts TikTok strategy into first gear | NBCU integrates shoppable TV into hit dating show

NBCU, Peacock bring ShoppableTV to 'Love Island USA'; Kia spot offers NFTs to viewers who scan QR code; Marketers lost their creative verve amid deluge of challenges; Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées' View online | Signup | Forward

Daily Dive July​ 18,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt [Webinar] Audience Targeting With Programmatic Hone in on your intended audience and showcase your brand's message at the right place, time and under the right context. Sign up now!   Toyota drives chatter for TikTok debut with creator-led dance challenge Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos. NBCU, Peacock bring ShoppableTV to 'Love Island USA' Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions. Kia spot offers NFTs to viewers who scan QR code Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub. Sponsored Content by BlueJeans The lifestyle of a successful virtual event Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through. Deep Dive Marketers lost their creative verve amid deluge of challenges Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.   Column Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées' Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache." Read more news The State of Influencer Marketing in 2022 Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. Access Now From Our Library Trendline The marketing transition to retail media platforms Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook Consumer Data Is Going to Change Your Business. Here’s How MakerSights Trendline How personalization shapes the retail industry Snowflake Trendline Inside the latest trends in direct-to-consumer View all resources What We're Reading The Wall Street Journal With Netflix Ad Deal, Microsoft Makes a Splash on Madison Avenue Ad Age Store Brands vs. Name Brands—Behind Private Label’s Battle for Market Share as Inflation Soars Search Engine Journal Google Confirms Bug Affecting Ads & Analytics Reporting Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET Are You Set for Holiday Shopping? Presented by studioID and InMobi 19 JUL Webinar | 2:00PM ET How a Cutting-Edge Promotions Engine Can Power Results: Lessons from Eddie Bauer Presented by studioID and Talon.One 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by studioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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