July 22 - Twitter, Snapchat roiled by cooling advertiser demand | Honda shifts TikTok strategy into first gear

Honda Civic Tour expands beyond live shows with TikTok videos from Future X; T-Mobile refreshes ad business with new name and app-based insights; On ice: How whiskey brands are marketing to a new crowd View online | Signup | Forward

Daily Dive July​ 22,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt [Webinar] Audience Targeting With Programmatic Hone in on your intended audience and showcase your brand's message at the right place, time and under the right context. Sign up now!   Social apps struggle as sour economy affects advertiser demand Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition. Honda Civic Tour expands beyond live shows with TikTok videos from Future X The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X. T-Mobile refreshes ad business with new name and app-based insights Advertisers can target groups of consumers based on how they use apps, including mobile browsers. Sponsored Content by BlueJeans by Verizon The lifestyle of a successful virtual event Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through. Deep Dive On ice: How whiskey brands are marketing to a new crowd The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change. Read more news The State of Influencer Marketing in 2022 Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. Access Now From Our Library Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Trendline Inside the latest trends in direct-to-consumer Playbook How Top Brands Are Reaching Full-Price Shoppers Amidst Inflation Scalefast View all resources What We're Reading TechCrunch Amazon is buying primary care tech provider One Medical for $3.9B Digiday A national data privacy bill is gaining traction, but not everyone is yet on board Bloomberg Verizon Cuts Forecast After Huge Wireless Miss, Stinging Shares Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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