July 14 - Netflix, Microsoft partner for ad-supported streaming | Molson Coors returns to Super Bowl three decades later

Molson Coors returns to the Super Bowl after 33 Years; Amazon destigmatizes spending less on kids in back-to-school ads; Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push View online | Signup | Forward

Daily Dive July​ 14,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Netflix picks Microsoft as partner to build ad-supported streaming business It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards. Molson Coors returns to the Super Bowl after 33 Years With Anheuser-Busch recently ending its alcohol advertisement monopoly, rivals have a chance to sweep in for the first time in decades. Amazon destigmatizes spending less on kids in back-to-school ads Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation. Sponsored Content by Niantic, Inc Creating the future of AR with Niantic and 8th Wall Niantic is taking things a giant leap further: leading the world in augmented reality development. Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary. Read more news Featured Resources Sponsored Content by Inbox Mailers Top 3 Tips For Email Marketing [Resource] How to More Than Double Your Open Rates [Video] How to Safely Reengage up to 20% of Your Dead Email Addresses [Blog Post] Stop Emailing Your Entire List. Why Segmentation is Key to Deliverability From Our Library Trendline Inside the changing data landscape in marketing Trendline How marketers are putting data in action Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt Webinar - on demand Are You Set for Holiday Shopping? InMobi View all resources What We're Reading Bloomberg Amazon (AMZN) Secretly Funds New US Coalition Opposing Tech Regulation The Wall Street Journal How NSFW Tweets Plug Into RadioShack’s New Marketing Strategy TechCrunch Walmart doesn’t want Canoo selling EVs to Amazon Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET Are You Set for Holiday Shopping? Presented by studioID and InMobi 19 JUL Webinar | 2:00PM ET How a Cutting-Edge Promotions Engine Can Power Results: Lessons from Eddie Bauer Presented by studioID and Talon.One 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by studioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Company Announcements Press releases from companies in your industry. RollWorks Launches Journey Events for HubSpot, Continuing to Unite B2B Organizations’ Critical Go-To-Market Touchpoints Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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