July 28 - What’s next after Google’s latest cookie delay | Meta revenue declines in historical first

Meta revenue declines for first time amid complex bid to monetize Reels; Dick’s Sporting Goods heads back to school on Roblox; L.L. Bean flexes durability in consumer-led campaign; Gap reaffirms inclusivity theme in back-to-school campaign View online | Signup | Forward

Daily Dive July​ 28,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Google again delays third-party cookie deprecation. Now what? Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future. Meta revenue declines for first time amid complex bid to monetize Reels Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings. Dick’s Sporting Goods heads back to school on Roblox “School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars.  Sponsored Content by Vericast 5 ways brands can thrive despite the increasing cost of marketing Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business. L.L. Bean flexes durability in consumer-led campaign A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag. Gap reaffirms inclusivity theme in back-to-school campaign “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves. Read more news Featured Resources Sponsored Content by StackAdapt Digital Advertising Solutions You Need Cookies 101: What Are Cookies? Generational Marketing Guide Programmatic Video Advertising Guide From Our Library Webinar - on demand 4 Truths That Prove Programmatic Is Easier Than You Think StackAdapt Trendline How marketers are putting data in action Webinar - on demand Are You Set for Holiday Shopping? InMobi Playbook Using Your Checkout to Build Deeper Customer Relationships Parrot Playbook How Top Brands Are Reaching Full-Price Shoppers Amidst Inflation Scalefast View all resources What We’re Reading The Verge Snap’s first AR game, Ghost Phone, is a spooky ‘found phone’ mystery The Wall Street Journal Bud Brewer AB InBev Loses Its Luster in the U.S. CNBC Best Buy cuts sales forecast as inflation pressures shoppers Bloomberg Apple (AAPL) Nabs Lamborghini’s Luigi Taraborrelli to Work on Its Electric Car Suggest a story we should read Company Announcements Press releases from companies in your industry. Qonsent and Givsly Bring Performance Giving to Marketers Press release from Qonsent Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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