Affiliate and influencer marketing have come a long way. But new research shows that brands still face management hurdles ranging from measuring value to proving it to the C-suite. Grab this report to see key results from a survey of 110 execs about their partnerships today, their program goals, and what they see as their biggest hurdles.
This survey asks respondents to report:
- Which type of partnerships do you have? How many affiliates/influencers do you manage?
- How much revenue is driven by your affiliates and influencers? Is it measurable?
- How satisfied are you with your current management and tracking methods?
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