July 11 - Manscaped cuts Pete Davidson deal | Google considers ad-tech spinoff

WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts; Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant; Anheuser-Busch partners with University of Texas as college athletics rebound; Can biometric data deliver more nuanced mass marketing? View online | Signup | Forward

Daily Dive July​ 11,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year. WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform. Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic. Sponsored Content by Whispir How to boost sales with holiday SMS marketing This next holiday season, get the open rates, clicks and personalization only SMS can deliver. Anheuser-Busch partners with University of Texas as college athletics rebound As the brewer shifts its relationship with the NFL, it enters into a five-year deal with a college sports powerhouse. Can biometric data deliver more nuanced mass marketing? Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication. UPDATED Elon Musk officially moves to back out of Twitter deal, company prepares to sue The news sets up a legal battle that will likely focus on the platform's disclosure of bot activity, which Musk referenced in a tweet batting back at the company's intentions to sue. Read more news Featured Resources Sponsored Content by Inbox Mailers Top 3 Tips For Email Marketing [Resource] How to More Than Double Your Open Rates [Video] How to Safely Reengage up to 20% of Your Dead Email Addresses [Blog Post] Stop Emailing Your Entire List. Why Segmentation is Key to Deliverability From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Trendline How marketers are preparing for a cookie-less world Trendline Inside the changing data landscape in marketing Trendline The evolution of stores in 2022 Trendline How marketers are putting data in action View all resources What We're Reading Digiday What creators say separates TikTok from Instagram Reels from YouTube Shorts The Guardian Uber broke laws, duped police and secretly lobbied governments, leak reveals The Wall Street Journal Calls for TikTok Probe Widen, Adding to Pressure on Biden to Weigh In Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET How a Cutting-Edge Promotions Engine Can Power Results: Lessons from Eddie Bauer Presented by studioID and Talon.One 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by studioID and Snowflake Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip