July 12 - Skyy Vodka joins Jordan Peele on horror film 'Nope' | Mike and Ike, Dignitas Fortnite make it official

Mike and Ike sweetens esports brand's bid at winning over Fortnite fans; Kroger expands programmatic capabilities for advertisers with Pacvue partnership; IPG looks to streamline brand integrations in entertainment; Mekanism sees big US opportunity for Plus Company's agency model View online | Signup | Forward

Daily Dive July​ 12,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Competitive advantage starts with a stronger strategy Download our interactive worksheet to learn how you can build and strengthen your digital marketing strategy to give your business a competitive edge.   Skyy Vodka and Jordan Peele encourage consumers to look to the sky In-theater activations such as themed cocktails promote the director’s new film, “Nope,” which depicts strange events in the sky.  Mike and Ike sweetens esports brand's bid at winning over Fortnite fans The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more. Kroger expands programmatic capabilities for advertisers with Pacvue partnership Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization. IPG looks to streamline brand integrations in entertainment UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers. UPDATED Mekanism sees big US opportunity for Plus Company's agency model Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year. Read more news Featured Resources Sponsored Content by Inbox Mailers Top 3 Tips For Email Marketing [Resource] How to More Than Double Your Open Rates [Video] How to Safely Reengage up to 20% of Your Dead Email Addresses [Blog Post] Stop Emailing Your Entire List. Why Segmentation is Key to Deliverability From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Trendline Inside the changing data landscape in marketing Trendline How marketers are putting data in action Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt Webinar - on demand Are You Set for Holiday Shopping? InMobi View all resources What We're Reading The Wall Street Journal Netflix Interviewing Multiple External Candidates for New Senior Role Overseeing Ad-Supported Tier Variety Spotify Acquires Heardle, Viral Music Trivia Game Retail Dive Gap Inc. CEO Sonia Syngal steps down Ad Age Twitter's Elon Musk drama has its ad sales in disarray, advertisers say Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET Are You Set for Holiday Shopping? Presented by studioID and InMobi 19 JUL Webinar | 2:00PM ET How a Cutting-Edge Promotions Engine Can Power Results: Lessons from Eddie Bauer Presented by studioID and Talon.One 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by studioID and Snowflake Company Announcements Press releases from companies in your industry. DailyPay’s Chief Innovation and Marketing Officer, Jeanniey Walden Accepted into Forbes Communications Council Press release from DailyPay Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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