Weekender: Toyota drives chatter for TikTok debut with creator-led dance challenge

Signup | Forward Weekender July​ 23,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — StackAdapt [Webinar] Audience Targeting With Programmatic Hone in on your intended audience and showcase your brand's message at the right place, time and under the right context. Sign up now!   Announcement On the heels of celebrating a decade of Industry Dive delivering award-winning business journalism, we’re excited to announce that soon we will officially join Informa, a leading international B2B publisher, live and on-demand events and digital services group. We launched Industry Dive in 2012 with an audacious goal: to become the business world's most respected source of journalism. Today, we have over 100 full-time journalists reporting the news for nearly 13 million executives across a portfolio of 27 publications. This new phase will see us continue to level up our editorial excellence, deepen our insights, and find new ways to serve our readers, clients and partners. As the news and information environment for professionals gets noisier, Industry Dive will stand out even more as a source of original, useful and in-depth knowledge. In Informa, we found a partner who shares our mission to reach the vast specialist audience in all its breadth and depth and can help continue our growth. The leadership and editorial teams you know will stay in place, as will our commitment to independent coverage. Thanks for reading — stay tuned for more great coverage and resources as we continue to grow. Sincerely, Eli Dickinson, Sean Griffey, Ryan Willumson Co-Founders of Industry Dive Toyota drives chatter for TikTok debut with creator-led dance challenge Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos. NBCU, Peacock bring ShoppableTV to 'Love Island USA' Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions. HBO expands partnership with Duolingo for GOT spinoff The language learning app is launching a number of initiatives to grow its user base with "House of the Dragon" themed content. Sponsored Content by Marketing Dive's studioID The best digital tools that help marketers drive conversions Understanding how conversions occur, how you get them and what ad campaigns generate them are all crucial to campaign success. Discover how marketers are delivering results with digital tools in this playbook. Opinion What the American Data and Privacy Protection Act means for marketers The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here's what marketers need to know.  Amazon Business debuts first major campaign in grab at office supplies category A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.  Recommended For You Improve your recommendations: click here to update your profile. Deep Dive On ice: How whiskey brands are marketing to a new crowd The commercialized whiskey industry is hundreds of years old. If it's going to survive another 100, the marketing playbook needs to change. Deep Dive Why big agencies are investing in supply chain and inventory services While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge. The State of Influencer Marketing in 2022 Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. Access Now From Our Library Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Playbook How Top Brands Are Reaching Full-Price Shoppers Amidst Inflation Scalefast View all resources Best of What We're Reading TechCrunch Amazon is buying primary care tech provider One Medical for $3.9B Digiday A national data privacy bill is gaining traction, but not everyone is yet on board Bloomberg Verizon Cuts Forecast After Huge Wireless Miss, Stinging Shares MediaPost Bill That Would Outlaw Behavioral Advertising Advances To House Floor CNBC Mattel inks deal with Elon Musk's SpaceX to produce line of toys TechCrunch Google to pause all hiring for two weeks Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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