Weekender: Coke, Lacoste see significant value for 'Stranger Things' product placements

Signup | Forward Weekender July​ 2,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice has exploded. With growing streaming platform fragmentation, consumers are overwhelmed. Get the data and insights to deliver on the future of streaming.   Coke, Lacoste see significant value for 'Stranger Things' product placements Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show. Column Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ legislation Timed to Pride, the beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today. Old Spice teams with Arby's to tackle 'meat sweats' Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant. Marketing Dive Trendline How marketers are winning over Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline. Alka-Seltzer drops new hangover-relief product with help from T-Pain A remix of the brand's classic jingle from the "Buy U a Drank" singer is tied to a TikTok dance challenge catering to the younger crowd. Cannes Lions returns energized but in tension with real-world problems Economic concerns and environmental protests rubbed up against the "we're back" attitude of advertising's glitziest confab. Consumers to limit spending, celebrations for July Fourth, survey finds A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com. McDonald's stakes out virtual summer camp in mobile app Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z. The Secret Behind Pfizer's Successful Rebranding Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in this webinar. Watch Now From Our Library Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Trendline The evolution of stores in 2022 Trendline How personalization shapes the retail industry Snowflake View all resources Best of What We're Reading Vox Why brands are obsessed with building community ProPublica Google Allowed a Sanctioned Russian Ad Company to Harvest User Data for Months The Wall Street Journal Black-Owned Media Venture Eyes Big Acquisitions, Including Bustle Parent MediaPost 'Advertising Week' Sold By Stillwell, Cash Deal Includes Whole Shebango! Reuters Unilever sells Ben & Jerry's Israeli business to defuse BDS row Bloomberg NFTs Have ‘Fallen Off the Cliff’ as Sales Sink to Lowest Levels in a Year Suggest a story we should read Upcoming Events 19 JUL Webinar | 2:00PM ET How to overcome data silos and unlock data-driven marketing Presented by StudioID and Snowflake 21 JUL Webinar | 2:00PM ET 2022 Gift Card Trends and Insights Presented by GiftNow Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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