Weekender: Banks eye first-mover advantage to embracing the metaverse

Signup | Forward Weekender June​ 4,​ 2022 | A roundup of this week's most read stories

TRENDLINE How Brands Can Successfully Market to Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline.   Deep Dive Banks eye first-mover advantage to embracing the metaverse Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity. Heineken devises bottle opener that shuts down work apps A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches. Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads It's hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles. MARKETING DIVE TRENDLINE How prepared is the ad industry for a cookie-less future? Marketing spend on data continues to surge and brands are increasingly experimenting with cookie alternatives to get ahead of a ‘measurement blackout’. Learn the latest in this Trendline. Gucci opens persistent digital space on Roblox With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time. NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles. Sprite taps international musicians for first global brand platform Rising artists will interpret music by James Blake in support of "Heat Happens," the first output from the bespoke team created by WPP for Coca-Cola. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Why the media network craze is just getting started Marriott's push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn't be surprised if verticals from airlines to financial services follow suit.  6 Ways to Improve Brand Consistency Brand inconsistencies occur when organizations have no single source of truth for their messaging and digital assets. Learn how marketers can implement a unified strategy in this playbook. Access Now From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Playbook A Translation Solution that Grows with Your Content Smartling View all resources Best of What We're Reading The Wall Street Journal Why Sheryl Sandberg Quit Facebook’s Meta Ad Age Cannes Lions 2022—7 things ad executives shouldn’t miss Food Dive Beer drinkers clinging to higher-priced brews as inflation rages, Molson Coors CEO says Bloomberg Inside Twitter, Shuffled Jobs and Elon Musk Tweets Dampen Morale The Wall Street Journal Cannabis Companies Try the Metaverse as a New Marketing Platform Adweek Brands Show Up in Unique Ways at Women's College Softball World Series Suggest a story we should read Upcoming Events 16 JUN Webinar | 1:00PM ET Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding Presented by StudioID and BrandActive 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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