June 29 - Old Spice, Arby's mask 'meat sweats' | Amazon Studios, Prime Video CMO bows out

CMO of Amazon Prime Video, Studios exits at transitional moment for streaming; Reddit ramps up advertising with first US TV campaign; Program cutting carbon emissions from ads goes global with agency backing View online | Signup | Forward

Daily Dive June​ 29,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice has exploded. With growing streaming platform fragmentation, consumers are overwhelmed. Get the data and insights to deliver on the future of streaming.   Old Spice teams with Arby's to tackle 'meat sweats' Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant. CMO of Amazon Prime Video, Studios exits at transitional moment for streaming Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more. Reddit ramps up advertising with first US TV campaign “Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch. Sponsored Content by Northwestern University Northwestern Online MS in Healthcare Administration Build essential skills for a wide range of healthcare management and leadership roles. Apply now. Program cutting carbon emissions from ads goes global with agency backing An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever. Read more news The Secret Behind Pfizer's Successful Rebranding Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in this webinar. Watch Now From Our Library Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Trendline How marketers are reaching Gen Z Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Trendline The evolution of stores in 2022 View all resources What We're Reading The Wall Street Journal Meta, TikTok Could Face Civil Liability for Addicting Children in California Adweek GMG's New Advertising Model Is Netting an 8-Figure Revenue Digiday ‘We anticipate this percentage will increase’: QuickBooks will allocate more fees to LGBTQ+ influencers Suggest a story we should read Upcoming Event 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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