June 28 - Alka-Seltzer and T-Pain dance to alleviate hangovers | Inflation, gas prices impact July 4 spending

Consumers to limit spending, celebrations for July Fourth, survey finds; Sweetgreen launches digital feature to reward customers for meeting goals; Omnicom banks on Walmart, Instacart in latest commerce expansion; Cannes Lions returns energized but in tension with real-world problems View online | Signup | Forward

Daily Dive June​ 28,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice has exploded. With growing streaming platform fragmentation, consumers are overwhelmed. Get the data and insights to deliver on the future of streaming.   Alka-Seltzer drops new hangover-relief product with help from T-Pain A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd. Consumers to limit spending, celebrations for July Fourth, survey finds A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com. Sweetgreen launches digital feature to reward customers for meeting goals The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency. Sponsored Content by Weglot How to improve your localization marketing strategy in 2022 Overcome the challenges of entering new markets with a localization strategy that's fit for growth. Omnicom banks on Walmart, Instacart in latest commerce expansion The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution. Cannes Lions returns energized but in tension with real-world problems Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab. Twitter expands e-commerce features with Shopify partnership Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile. Read more news The Secret Behind Pfizer's Successful Rebranding Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in this webinar. Watch Now From Our Library Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Trendline How marketers are reaching Gen Z Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Trendline The evolution of stores in 2022 View all resources What We're Reading The Drum How the great Netflix resignation ushers in new growth for CTV Ad Age Bud Light is Ailing—Can a New Agency Fit It? The Wall Street Journal Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs Suggest a story we should read Upcoming Event 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Company Announcements Press releases from companies in your industry. With New Sales Insights Solution, RollWorks Helps HubSpot® Users Turn Marketing Customization into More Powerful Sales Impact Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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