June 24 - Bacardi promotes musicians with wearable QR codes | How brands are cutting through the metaverse noise

Metaverse madness: What brands are doing to cut through the noise; How YouTube's brewing TikTok rivalry could impact mobile video strategies; Why NBCUniversal is adding emotion to its measurement framework View online | Signup | Forward

Daily Dive June​ 24,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness. Download the kit to get started with your influencer program.   Bacardi unveils line of wearable QR codes to promote up-and-coming artists The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album. Metaverse madness: What brands are doing to cut through the noise As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge. How YouTube's brewing TikTok rivalry could impact mobile video strategies Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.  Sponsored Content by Vericast Marketing advice for inflationary times Three marketing strategies tailor-made for staying top-of-mind during inflationary times. Why NBCUniversal is adding emotion to its measurement framework Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot. Read more news A Look into the Future of Cookie-Less Marketing Marketing spend on data is surging as marketers increasingly experiment with cookie alternatives. Explore how brands are planning to navigate the data landscape after third-party cookie deprecation. Access Now From Our Library Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook A Translation Solution that Grows with Your Content Smartling Playbook How to Achieve ROI With Conversion Intelligence Tools LeadsRx Playbook Data Collaboration is Essential for Personalized Marketing Snowflake Playbook Consumer Data Is Going to Change Your Business. Here’s How MakerSights View all resources What We're Reading AdExchanger T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy The Verge The NHL is getting into NFTs, because that’s just what sports leagues do now NBC News Netflix cuts 300 employees in a new round of layoffs Digiday As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival Suggest a story we should read Upcoming Event 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Company Announcements Press releases from companies in your industry. Location3 & Wild Birds Unlimited Win Big at Franchise Innovation Awards Press release from Location3 ClickDimensions chose Ireland to accelerate its global growth Press release from IDA Ireland Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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