June 14 - Ad industry's surprising resilience | L’Oréal's Garnier doubles down on esports

L'Oréal's Garnier doubles down on esports with Team Vitality; Chobani launches intergalactic oat milk race on Roblox; Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review View online | Signup | Forward

Daily Dive June​ 14,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Grow Your Small Business Online What happens when customers search for your small business online? If you don't know, it's time to get The Beginner's Guide to Local SEO. Download for free.   Ad growth surprisingly resilient in face of macroeconomic uncertainty Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth. L'Oréal's Garnier doubles down on esports with Team Vitality The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers. Chobani launches intergalactic oat milk race on Roblox The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America. Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing. Read more news How Marketers Can Win Over Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline. Learn More From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook How to Pinpoint Hidden Retail Revenue Opportunities Noogata Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Playbook Pharmacy Retailers are Investing in Both Stores and eCommerce YouGov View all resources What We're Reading Retail Dive Ulta's Shelley Haus passes away after 'valiant fight' with cancer CNBC Google offers to let ad rivals place YouTube ads in EU antitrust probe The Hollywood Reporter Disney+ Could Hit $1.8B In Ad Revenue by 2025, Netflix May Reach $1.2B, Analyst Estimates Suggest a story we should read Upcoming Event 16 JUN Webinar | 1:00PM ET Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding Presented by StudioID and BrandActive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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