How Pfizer and Allspring Global Investments successfully rebranded

 
 
 
 
 

Inside Two Major Corporate Rebrand Initiatives

 

Today, amid an unprecedented pace of change, companies of every size across North America are rebranding to better reflect their values, the state of their business and to keep up with their target consumers.

In this upcoming webinar, we hear from senior marketing execs at Pfizer and Allspring Global Investments about the forces behind their rebranding initiatives and what others can expect from the process. Highlights include:

  • Why these featured companies decided on a brand change and how their brands changed
  • How they prepared to make the implementation process as efficient as possible (and what they would do differently in the future)
  • How these companies have benefited from their brand changes

Thursday, June 16th at 1PM ET

 

Can't make the live webinar? Register anyway and we'll email you a link to the recording.

 
 

Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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