June 21 - Nerf's amorphous mascot makes a splash | Kellogg to split into 3 companies

Kellogg splitting into 3 companies; Why Heineken is ramping up investment in consumer experiences; Wendy's streamlines national-to-local social advertising with Tiger Pistol; Social media ad growth slows, per Magna View online | Signup | Forward

Daily Dive June​ 21,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Industry Dive Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness. Download the kit to get started with your influencer program.   Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform. UPDATED Kellogg splitting into 3 companies The division will allow each business to make decisions that are best tailored to each operation when it comes to innovating, marketing and M&A. Q&A Why Heineken is ramping up investment in consumer experiences CMO Jonnie Cahill explained how the beer is partnering with Formula 1 and professional soccer as the value of in-person engagement grows. Sponsored Content by Marketing Dive's studioID The best digital tools that help marketers drive conversions Understanding how conversions occur, how you get them and what ad campaigns generate them are all crucial to campaign success. Discover how marketers are delivering results with digital tools in this playbook. Wendy's streamlines national-to-local social advertising with Tiger Pistol The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy. Social media ad growth slows, per Magna The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast. Column Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce. Read more news A Look into the Future of Cookie-Less Marketing Marketing spend on data is surging as marketers increasingly experiment with cookie alternatives. Explore how brands are planning to navigate the data landscape after third-party cookie deprecation. Access Now From Our Library Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Playbook A Translation Solution that Grows with Your Content Smartling Playbook How to Achieve ROI With Conversion Intelligence Tools LeadsRx Playbook Consumer Data Is Going to Change Your Business. Here’s How MakerSights View all resources What We're Reading The Hollywood Reporter Advertising Outlook for Hollywood: “Storm Clouds” Ahead Digiday Why limited-time brand activations rule in Roblox — for now The Wall Street Journal Free Streaming Services Attract More Viewers—and Advertisers Ad Age Procter & Gamble Sees Inflationary Pressure for Ads to Perform, but Isn't Giving Up on Purpose Suggest a story we should read Upcoming Event 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by StudioID and WhyteSpyder Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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