June 9 - How a Netflix-Roku deal could shake up CTV | Budweiser trots out Clydesdale NFTs

Budweiser, Zed Run race into new partnership with Clydesdale NFTs; YouTube brings shopping to Shorts with Glossier Challenge; Forever 21, Barbie launch summer collection available in the metaverse View online | Signup | Forward

Daily Dive June​ 9,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Trackonomics Automation tool for publishers to increase their revenue Need a solution to protect, streamline and optimize your affiliate programs, as well as grow your commerce content? Get started with Trackonomics.   How Netflix's potential acquisition of Roku would affect CTV advertising A deal, which Business Insider reports is being discussed, could offer “synergy upon synergy” by combining Netflix’s content with Roku’s ad platform.  Budweiser, Zed Run race into new partnership with Clydesdale NFTs The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.  YouTube brings shopping to Shorts with Glossier Challenge Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.  Sponsored Content by Marketing Dive's studioID Why programmatic advertising is the future of marketing Programmatic is dynamic, agile, and a majority of marketers plan to increase spending on it over the next 12 to 18 months. Discover how marketing teams of all sizes can use the tool to uplevel campaigns in this upcoming webinar. Forever 21, Barbie launch summer collection available in the metaverse The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads: How To Develop a Business Case for Programmatic The Ultimate Guide to Contextual Advertising Your Guide to Programmatic Audio From Our Library Webinar - on demand Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Marketplacer Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Playbook A Translation Solution that Grows with Your Content Smartling View all resources What We're Reading AP News Facebook fails again to detect hate speech in ads Digiday ‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty Ad Age How LGBTQ+ TikTok influencers navigate Pride Month campaigns Suggest a story we should read Upcoming Events 16 JUN Webinar | 2:00PM ET Building a TikTok Strategy That’s Right for Your Brand Presented by StudioID and Khoros 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by StudioID and WhyteSpyder 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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