June 17 - AB InBev ends Super Bowl ad monopoly | Walmart, Roku seek to enhance shoppable streaming ads

Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'; Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages; Spotify teams with IAS to improve podcast brand safety View online | Signup | Forward

Daily Dive June​ 17,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Grow Your Small Business Online What happens when customers search for your small business online? If you don't know, it's time to get The Beginner's Guide to Local SEO. Download for free.   Note from the editor Marketing Dive will not publish a newsletter on Monday, June 20, in recognition of Juneteenth. We'll be back in your inbox on June 21. In the meantime, read the latest news on Netflix's ad plans and learn why PepsiCo uses an "always-on" strategy with esports. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email AB InBev ends 33-year Super Bowl alcohol ad monopoly While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.   Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code' The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote. Column Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce. Sponsored Content by Niantic As consumers head back outdoors, brands embrace AR and immersive experiences A trend is emerging among consumers: a renewed appreciation for being outside. Spotify teams with IAS to improve podcast brand safety The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies. Read more news How Marketers Can Win Over Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline. Learn More From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook How to Pinpoint Hidden Retail Revenue Opportunities Noogata Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast View all resources What We're Reading The Wall Street Journal Brandtech Group Takes Majority Stake in E-Commerce Marketing Platform Digiday Vice, The New York Times join other publishers in making Juneteenth a company holiday Adweek It's Time to 'Double Down,' Advises P&G's Marc Pritchard Around Economic Slowdown Suggest a story we should read Upcoming Events 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by StudioID and WhyteSpyder 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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