Weekender: Kraft rebrands macaroni and cheese to promote comfort food positioning

Signup | Forward Weekender June​ 25,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness. Download the kit to get started with your influencer program.   Kraft rebrands macaroni and cheese to promote comfort food positioning Changes are subtle, including adopting the commonly used "Mac & Cheese" name, but could resonate with consumers who value positivity and self-care. Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger "Unleash the Play in You" platform. Kellogg splitting into 3 companies The division will allow each business to make decisions that are best tailored to each operation when it comes to innovating, marketing and M&A. Sponsored Content by Vericast Marketing advice for inflationary times Three marketing strategies tailor-made for staying top-of-mind during inflationary times. Q&A Why Heineken is ramping up investment in consumer experiences CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows. How YouTube's brewing TikTok rivalry could impact mobile video strategies Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.  A Look into the Future of Cookie-Less Marketing Marketing spend on data is surging as marketers increasingly experiment with cookie alternatives. Explore how brands are planning to navigate the data landscape after third-party cookie deprecation. Access Now From Our Library Playbook A Translation Solution that Grows with Your Content Smartling Playbook Consumer Data Is Going to Change Your Business. Here’s How MakerSights View all resources Best of What We're Reading AdExchanger T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy The Verge The NHL is getting into NFTs, because that’s just what sports leagues do now NBC News Netflix cuts 300 employees in a new round of layoffs Digiday As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival The Wall Street Journal Netflix Confirms Partnership Talks for Ad-Supported Service The Drum Greenpeace storms WPP Cannes beach in fossil fuel protest Suggest a story we should read Upcoming Event 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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