June 30 - McDonald's hosts an in-app summer camp | Coke mixes new flavor with Marshmello

Coke teams up with Marshmello for limited-edition flavor; Honda invites gamers to Hondaverse in Fortnite on Twitch; Save A Lot puts private brands front and center in new ad campaign View online | Signup | Forward

Daily Dive June​ 30,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice has exploded. With growing streaming platform fragmentation, consumers are overwhelmed. Get the data and insights to deliver on the future of streaming.   McDonald's stakes out virtual summer camp in mobile app Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z. Coke teams up with Marshmello for limited-edition flavor The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year. Honda invites gamers to Hondaverse in Fortnite on Twitch Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers. Marketing Dive Trendline How marketers are winning over Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline. Save A Lot puts private brands front and center in new ad campaign The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation. Read more news The Secret Behind Pfizer's Successful Rebranding Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in this webinar. Watch Now From Our Library Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Trendline How marketers are reaching Gen Z Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Trendline The evolution of stores in 2022 View all resources What We're Reading MediaPost 'Advertising Week' Sold By Stillwell, Cash Deal Includes Whole Shebango! Reuters Unilever sells Ben & Jerry's Israeli business to defuse BDS row Bloomberg NFTs Have ‘Fallen Off the Cliff’ as Sales Sink to Lowest Levels in a Year Suggest a story we should read Upcoming Event 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Company Announcements Press releases from companies in your industry. Rachel Sotak, Illustrator, Now Booking National Mural Projects Press release from Rachel Sotak Creative Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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