June 22 - Mastercard drops 'Priceless' album | Macy's lights up July 4th NFT project

Macy's takes July Fourth bonanza to Web3 with free NFT drop; Lexus brings marketing to 'Next Level' on Twitch; Why Heineken is ramping up investment in consumer experiences View online | Signup | Forward

Daily Dive June​ 22,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness. Download the kit to get started with your influencer program.   Mastercard expands sonic branding with 'Priceless' album The multi-artist album features original songs that incorporate the melody of the company’s brand sound. Macy's takes July Fourth bonanza to Web3 with free NFT drop The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app. Lexus brings marketing to 'Next Level' on Twitch As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform. Sponsored Content by Marketing Dive's studioID How leading brands make the most of their marketing data Enterprise marketing teams use about 52 marketing tools on average to manage advertising, content, social media and more. Explore best practices for capitalizing on all this data in this new playbook. Q&A Why Heineken is ramping up investment in consumer experiences CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows. Read more news A Look into the Future of Cookie-Less Marketing Marketing spend on data is surging as marketers increasingly experiment with cookie alternatives. Explore how brands are planning to navigate the data landscape after third-party cookie deprecation. Access Now From Our Library Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook The Top 5 Influencer Marketing Questions Answered Engine Media Playbook A Translation Solution that Grows with Your Content Smartling Playbook How to Achieve ROI With Conversion Intelligence Tools LeadsRx Playbook Consumer Data Is Going to Change Your Business. Here’s How MakerSights View all resources What We're Reading Adweek Ryan Reynolds Establishes Nonprofit Benefiting Aspiring, Underrepresented Creatives The New York Times Meta Agrees to Alter Ad Technology in Settlement With U.S. Axios U.S. digital newspaper ad revenue expected to surpass print by 2026 Suggest a story we should read Upcoming Event 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by StudioID and WhyteSpyder Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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