Weekender: Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

Signup | Forward Weekender June​ 18,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Semrush Grow Your Small Business Online What happens when customers search for your small business online? If you don't know, it's time to get The Beginner's Guide to Local SEO. Download for free.   Column Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce. Consumers are looking for humor but brands aren't delivering, survey says Nearly half of consumers haven't felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found. Chobani launches intergalactic oat milk race on Roblox The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America. Sponsored Content by Niantic As consumers head back outdoors, brands embrace AR and immersive experiences A trend is emerging among consumers: a renewed appreciation for being outside. Sour Patch Kids taps Twitch streamers for flavor competition Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers. Toyota cuts carbon footprint of digital ads via tech tie-up Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns.  Stella Artois sets sights on dinnertime as work-life divide remains blurred Acknowledging how working from home has altered the dining experience, the Anheuser-Busch beer linked with Instacart to help consumers prepare meals. How Marketers Can Win Over Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline. Learn More From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook How to Pinpoint Hidden Retail Revenue Opportunities Noogata Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Webinar - on demand Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding BrandActive Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast View all resources Best of What We're Reading The Wall Street Journal Brandtech Group Takes Majority Stake in E-Commerce Marketing Platform Digiday Vice, The New York Times join other publishers in making Juneteenth a company holiday Adweek It's Time to 'Double Down,' Advises P&G's Marc Pritchard Around Economic Slowdown Wall Street Journal Ad Agency Mekanism Acquired by Canadian Holding Company Barron's Meta Has Another Problem. Facebook Ad Rates Are Falling. Ad Age How Top TV Advertisers Plan to Spend Amid Economic Headwinds Suggest a story we should read Upcoming Events 23 JUN Webinar | 2:00PM ET Essential Strategies & Tips for Working with Walmart.com Presented by StudioID and WhyteSpyder 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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