June 27 - Cannes Lions clashes with the real world | American Eagle launches NFT-inspired shop

American Eagle Outfitters launches NFT Apparel Shop; How YouTube's brewing TikTok rivalry could impact mobile video strategies; Metaverse madness: What brands are doing to cut through the noise; HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast' View online | Signup | Forward

Daily Dive June​ 27,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice has exploded. With growing streaming platform fragmentation, consumers are overwhelmed. Get the data and insights to deliver on the future of streaming.   Cannes Lions returns energized but in tension with real-world problems Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab. American Eagle Outfitters launches NFT Apparel Shop While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers. How YouTube's brewing TikTok rivalry could impact mobile video strategies Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.  MARKETING DIVE TRENDLINE How prepared is the ad industry for a cookie-less future? Marketing spend on data continues to surge and brands are increasingly experimenting with cookie alternatives to get ahead of a ‘measurement blackout’. Learn the latest in this Trendline. Metaverse madness: What brands are doing to cut through the noise As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge. HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast' The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders. Read more news The Secret Behind Pfizer's Successful Rebranding Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in this webinar. Watch Now From Our Library Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Trendline How marketers are reaching Gen Z Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Trendline The evolution of stores in 2022 View all resources What We're Reading The Wall Street Journal Netflix in a Race Against Time With Advertising Digiday Samsung turns to Discord to build out its metaverse strategy MediaPost Abortion Ruling Spurs Calls For New Privacy Protections Suggest a story we should read Upcoming Event 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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