June 15 - Axe builds Fortnite island with streamer | Consumers seek humor from brands

Consumers are looking for humor but brands aren't delivering, survey says; Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement; How Netflix's potential acquisition of Roku would affect CTV advertising View online | Signup | Forward

Daily Dive June​ 15,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Grow Your Small Business Online What happens when customers search for your small business online? If you don't know, it's time to get The Beginner's Guide to Local SEO. Download for free.   Axe enlists popular Fortnite streamer to design in-game 'Mistaverse' Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island. Consumers are looking for humor but brands aren't delivering, survey says Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found. Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential. Sponsored Content by Marketing Dive's studioID The secrets behind Pfizer's successful rebranding Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in tomorrow's webinar: Register now. UPDATED How Netflix's potential acquisition of Roku would affect CTV advertising While an acquisition is reportedly not in the works, Netflix has met with Roku and Comcast about outsourcing its ad operations, per The Information. Read more news How Marketers Can Win Over Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline. Learn More From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook How to Pinpoint Hidden Retail Revenue Opportunities Noogata Webinar - on demand Data Collaboration for Retail and CPG: Optimize Supply Chain and Demand Forecasts Snowflake Trendline How marketers are preparing for a cookie-less world Playbook How DTC Brands Can Optimize Growth Through Inflation Scalefast Playbook Pharmacy Retailers are Investing in Both Stores and eCommerce YouGov View all resources What We're Reading Reuters Warner Bros Discovery to cut nearly 1,000 ad sales jobs - source ESPN Major League Soccer and Apple TV agree 10-year deal Ad Age What CEOs Really Think of Their CMOs Wall Street Journal Some Ads Play on Streaming Services Even When the TV Is Off, Study Finds Suggest a story we should read Upcoming Events 16 JUN Webinar | 1:00PM ET Brand Change Done Right: Two Companies Share the Secrets Behind Their Successful Rebranding Presented by StudioID and BrandActive 30 JUN Webinar | 2:00PM ET 4 Truths That Prove Programmatic Is Easier Than You Think Presented by StudioID and StackAdapt Company Announcements Press releases from companies in your industry. Canvs AI Introduces Industry’s First Text Analytics Solution for Tracking Studies Press release from Canvs AI Heaven Hill Taps Method1 for Lunazul Tequila Press release from Method1 Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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