Dec. 7 - Top campaigns of 2021 | KFC pairs scented firelog with cabin getaway

KFC amps up scented holiday log return with cabin getaway; Marriott reveals NFTs as brand readies extended stay in metaverse; Accenture Interactive names first global creative chief to sharpen brand-building offer; McDonald's duets with Mariah Carey to celebrate the holidays View online | Signup | Forward

Daily Dive Dec.​ 7,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — DataRobot AI in Retail Marketing Introduce AI to level-up customer engagement and marketing spend beyond traditional BI. Get the eBook.   Credit: Popeyes Deep Dive 9 campaigns that struck a chord in 2021 Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers. KFC amps up scented holiday log return with cabin getaway Back for a third year, the gag gift now includes an experiential component featuring gourmet meals at a secluded luxury abode themed around the chain. Marriott reveals NFTs as brand readies extended stay in metaverse The digital art tokens are early travel-related examples of NFTs and arrive as Marriott plans to expand its presence in the metaverse in 2022. Sponsored Content by Zappar 6 ways AR can level up your marketing strategy in 2022 Taking your marketing strategy to the next level with Augmented Reality — find out how. Accenture Interactive names first global creative chief to sharpen brand-building offer A Droga5 vet, Neil Heymann returns to the agency network just months after David Droga's appointment as CEO and creative chairman. UPDATED McDonald's duets with Mariah Carey to celebrate the holidays In advance of The Mariah Menu launch on Dec. 13, the chain debuted a 30-second TV spot during primetime and added free merchandise to the offering. WPP beefs up e-commerce push with acquisition, sustainability practice In addition to merging with UK-based tech company Cloud Commerce Group, Wunderman Thompson Commerce has partnered with a clean tech company. Read more news BROUGHT TO YOU BY — Analytic Partners How can marketers achieve 25-75% more in ROI gains? The latest ROI Genome™ Intelligence Report, The Advertising Evolution, breaks down what marketing leaders need to know to sort through the noise of misleading performance metrics and distinguish trends from truths for real impact. Download now. From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Trendline Digital personalization marking the grocery industry Chicory Trendline Latest marketing trends in consumer packaged goods Trendline Everything you need to know about marketing strategies in banking View all resources What We're Reading Ad Age FaZe Clan, MoonPay strike deal to bring crypto, NFT and esports together Variety Trump Hires Devin Nunes as CEO of His Media and Technology Startup The Wall Street Journal Jeep Maker Stellantis Bets on Software to Boost Revenue Digiday ‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR Suggest a story we should read Upcoming Events The Role of Language Services in Speeding Marketing Innovation Dec. 7, 2021 - Dec. 7, 2021 | Webinar 4pm ET The Evolution of the ESP: What's Next for 2022? Dec. 9, 2021 - Dec. 9, 2021 | Webinar 11 am ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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