Dec. 3 - Laura Geller addresses ageism | Taco Bell taps new global chief brand officer

Taco Bell appoints Jordan Brand CMO as global chief brand officer; Airbnb, Vacasa list holiday getaways inspired by pop culture classics; Walmart and Yahoo tailor holiday content for social, AR shopping View online | Signup | Forward

Daily Dive Dec.​ 3,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — hopin How to Craft Legendary Experiences Fully-customizable for any virtual, hybrid, or in-person experience, this all-in-one event brief template will be your new go-to resource. Download today,   Column Campaign Trail: Laura Geller turns tables on classic holiday ads to address ageism Former supermodel Paulina Porizkova — known for her candid talks online about age discrimination — appears in scenes crafted by the cosmetics brand to debunk the notion that beauty is tied to youth. Taco Bell appoints Jordan Brand CMO as global chief brand officer Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints. Airbnb, Vacasa list holiday getaways inspired by pop culture classics Rentals themed around "Home Alone" and the Grinch take distinct approaches, with one promoting remoteness and another recreating iconic film scenes. Sponsored Content by Cvent Hot off the press: Event Marketing Strategy for Dummies Get concrete ideas you can use to integrate the full spectrum of events (hosted, attended, virtual, in-person, and hybrid) into your marketing mix. Get your copy. Walmart and Yahoo tailor holiday content for social, AR shopping After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort. Read more news BROUGHT TO YOU BY — Forrester Planning Assumptions 2022: B2B Marketing What should you do to take full advantage of the trends that will impact you in 2022? In this new guide, you’ll discover six assumptions that our research says will matter and specific actions that will prepare you to profit from those trends.  Get the guide. From Our Library Webinar - on demand Encourage Shoppers to Add High-Margin, Unplanned Items to Their List The Hershey Company Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Trendline Latest marketing trends in consumer packaged goods View all resources What We're Reading Bloomberg Amazon Invests in Trading-Card Platform Dibbs as Collectibles Boom The Drum Google exec on its privacy philosophy: ‘FLoC will evolve – there will be other birds’ Ad Age Women Leaving Ad Industry at Alarming Rate Suggest a story we should read Upcoming Events The Role of Language Services in Speeding Marketing Innovation Dec. 7, 2021 - Dec. 7, 2021 | Webinar 4pm ET Retail 2022: A Data-Driven Look at What to Expect Dec. 14, 2021 - Dec. 14, 2021 | Webinar 2pm ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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