Nov. 5 - Ikea's teddy bears safeguard the holidays | Burger King CMO exits on heels of other marketers

Burger King's Ellie Doty is latest marketer to leave brand; Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports; State Farm kicks off first NFT with virtual football treasure hunt; How blockchain can deliver a digital ad trifecta View online | Signup | Forward

Daily Dive Nov.​ 5,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com Your holiday runway has started The holiday season is around the corner. Are your influencers ready? Learn more.   Column Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors. Burger King's Ellie Doty is latest marketer to leave brand The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors. Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new "Unwrapped" ad. Sponsored Content by Iterable How to build an effective winback campaign Because your marketing team has dedicated so much time and effort to building customer relationships—it's a gut punch when a customer ghosts. Learn how to avoid ghosted customer relationships here. State Farm kicks off first NFT with virtual football treasure hunt The AR experience, which stars quarterbacks Aaron Rodgers and Patrick Mahomes, debuts ahead of the Packers-Chiefs game on Nov. 7. Opinion How blockchain can deliver a digital ad trifecta While the idea of blockchain isn't new, adoption has been slow due to entrenched interests that might be disrupted, authors from Kearney write. Read more news Featured Resources FROM: Kaleyra Impact Customer Engagement with CPaaS Solutions [eBook] How Retailers Can Leverage Online Shopping, Omnichannel Service, and Personalization Trends for the 2021 Holiday Season [Case Study] Enhance customer touchpoints with digital methods [Case Study] Improve customer experience with WhatsApp From Our Library Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Infographic Eliminate Merchandising and Marketing Misalignment Acxiom Webinar - on demand Optimizing Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter AppsFlyer View all resources What We're Reading Bloomberg Pinterest Gains After Reporting Profit That Tops Estimates AdExchanger To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks MediaPost SSP Magnite Sees Q3, Q4 Ad Cancellations Due to Supply-Chain Issues Suggest a story we should read Upcoming Event An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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