Nov. 19 - Expedia Group promotes getaways over gadgets | Nike's biggest metaverse bet

Nike courts next generation of athletes with new Roblox platform 'Nikeland'; Facebook encourages shopping through its groups with new features; Niantic pushes vision for 'real-world metaverse' in first brand campaign; Don't make these marketing budget mistakes in 2022 View online | Signup | Forward

Daily Dive Nov.​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Making email marketing easier than ever Campaign Monitor's automated email journeys and audience segmentation tools makes it easy to generate leads and drive customer engagement. Try it for free.   Credit: Expedia Group Column Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys. Nike courts next generation of athletes with new Roblox platform 'Nikeland' A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear. Facebook encourages shopping through its groups with new features The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products. Sponsored Content by FatTail Scaling efficiency: 4 ways publishers can act now to drive client and employee retention How premium publishers should focus to engage employees and clients with high impact, value added collaboration. Niantic pushes vision for 'real-world metaverse' in first brand campaign In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors. Opinion Don't make these marketing budget mistakes in 2022 Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster. Read more news BROUGHT TO YOU BY — Alliance for Audited Media E-book: Achieve better marketing ROI with digital media assurance We've partnered with The Marketoonist to produce a digital media buying guide that takes a practical approach to explaining ad fraud misconceptions and introduces a new solution that improves marketing ROI – all with a side of humor. Download your copy. From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Trendline What to expect from 2021's holiday shopping season Webinar - on demand How Retailers Can Deliver Memorable Customer Experiences That Drive ROI TTEC Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics View all resources What We're Reading Ad Age Visa's Global CMO Leaving Company Months After Overhaul CNBC TikTok usage surpassed Instagram this year among kids aged 12 to 17, Forrester survey says The Verge Facebook is paying musicians and creators up to $50,000 to use its live audio features The Wall Street Journal Braze Shares Soar in Market Debut Suggest a story we should read Upcoming Events The Role of Language Services in Speeding Marketing Innovation Dec. 7, 2021 - Dec. 7, 2021 | Webinar 4pm ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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