Nov. 18 - Bacardi heralds first holiday campaign in years | Diageo, Budweiser address seasonal overindulgence

Diageo, Budweiser pitch moderation as holiday revelers make up for last year; Cashmere's CCO on why culture is the driving force of 2021; Don't make these marketing budget mistakes in 2022 View online | Signup | Forward

Daily Dive Nov.​ 18,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Making email marketing easier than ever Campaign Monitor's automated email journeys and audience segmentation tools makes it easy to generate leads and drive customer engagement. Try it for free.   Bacardi heralds first holiday campaign in years with Times Square takeover "Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music. Diageo, Budweiser pitch moderation as holiday revelers make up for last year The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study. Q&A Cashmere's CCO on why culture is the driving force of 2021 Culture is everywhere and can be harnessed but not necessarily controlled, writes Ryan Ford of Cashmere, which recently merged with Media.Monks. Sponsored Content by Iterable Incorporating personalization into your marketing strategy The question is not whether to incorporate personalization into your marketing strategy, but how. Learn now with Iterable's e-book, Personalization for Dummies. Opinion Don't make these marketing budget mistakes in 2022 Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster. Read more news BROUGHT TO YOU BY — Alliance for Audited Media E-book: Achieve better marketing ROI with digital media assurance We've partnered with The Marketoonist to produce a digital media buying guide that takes a practical approach to explaining ad fraud misconceptions and introduces a new solution that improves marketing ROI – all with a side of humor. Download your copy. From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Trendline What to expect from 2021's holiday shopping season Webinar - on demand How Retailers Can Deliver Memorable Customer Experiences That Drive ROI TTEC Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics View all resources What We're Reading Bloomberg Starbucks Expands Pick-Up Concepts With Amazon Go Store Tieup Digiday How Roblox’s virtual brand activations are building a robust creator economy The Wall Street Journal Luggage Brand Away Names Melissa Weiss as Its CMO Suggest a story we should read Upcoming Events The Role of Language Services in Speeding Marketing Innovation Dec. 7, 2021 - Dec. 7, 2021 | Webinar 4pm ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Annual Study Reveals Rising Stars Among The World’s Global Companies Press release from TEAM LEWIS Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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