Weekender: Reese's Puffs puts Kaws art at center of new packaging, AR game

Signup | Forward Weekender Nov.​ 13,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — BlueConic Planning for the Deprecation of Third-Party Data In this video interview, you will learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating data deprecation. Watch now.   Reese's Puffs puts Kaws art at center of new packaging, AR game As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue. Coke partners with Cameo to gift personalized videos from Santa A community comes together to build a makeshift chimney for Santa in the first holiday ad under the brand's new "Real Magic" platform. Institutionalizing change: What's ahead for agencies in 2022 Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse. Sponsored Content by ActionIQ Enterprise advertiser's guide to CX in a cookieless world Optimize your business-critical use cases following the death of the cookie. Download the guide. Tim Hortons jumps on celeb-menu trend with Justin Bieber Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise. Arby's cracks into spirits with vodka flavors inspired by its fries To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive These traditional brands are shifting to a DTC model. Here's how. Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins. Deep Dive How Disney balances entertainment and ad sales in the streaming age The company releases financial results tomorrow, which could reflect a toll taken by changing consumer behavior as streaming and digital advertising expand. Featured Resources FROM: Ziflow Simplify How Your Team Reviews Creative Assets The Definitive Guide to Online Proofing 10 Best Practices for Optimizing the Review and Approval Process Checklist: Key Compliance Responsibilities for Every Marketing Role From Our Library Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak Webinar - on demand Optimizing Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter AppsFlyer Trendline What to expect from 2021's holiday shopping season Infographic How to Close the Customer Experience Gap Emplifi View all resources Best of What We're Reading Ad Age Toys 'R' Us debuts NFT collection Digiday 'Seeds that will pay off in the future': Why a DTC furniture brand is reconsidering its media mix to experiment The Drum 'Growth is unsustainable so climate crisis threatens marketing': WFA CEO sees a solution The Wall Street Journal Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million Variety Disney Plus Hits Slowdown to Add Just 2.1 Million Subscribers, Misses Wall Street Expectations Bloomberg YouTube Will Hide 'Dislike' Counts to Avoid Creator Pile-Ons Suggest a story we should read Upcoming Events How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Maximize Your Video Strategy Through Emerging Social Platforms Dec. 1, 2021 - Dec. 1, 2021 | Webinar 11am ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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