Weekender: Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday

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BROUGHT TO YOU BY — Campaign Monitor Making email marketing easier than ever Campaign Monitor's automated email journeys and audience segmentation tools makes it easy to generate leads and drive customer engagement. Try it for free.   Column Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys. Papa Johns fires up brand overhaul, drops apostrophe from logo As the chain continues to set a direction apart from its founder, a refreshed visual identity and restaurant design reflect new digital mandates and a fun and hand-crafted ethos. Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort' In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese. Sponsored Content by Data Axle New marketing trends: Gen Z, millennials, Gen X & boomers Effectively communicating with shoppers has never been more challenging. Each generation's buying habits vary significantly. Read more. Instacart cooks up mealtime family bonding in first brand campaign All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app. Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill. Frito-Lay's SunChips gives artists chance to craft ads In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How intense interest in NFTs and other collectibles is shaping marketing Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off. BROUGHT TO YOU BY — Alliance for Audited Media E-book: Achieve better marketing ROI with digital media assurance We've partnered with The Marketoonist to produce a digital media buying guide that takes a practical approach to explaining ad fraud misconceptions and introduces a new solution that improves marketing ROI – all with a side of humor. Download your copy. From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Webinar - on demand How Retailers Can Deliver Memorable Customer Experiences That Drive ROI TTEC Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics View all resources Best of What We're Reading Ad Age Visa's Global CMO Leaving Company Months After Overhaul CNBC TikTok usage surpassed Instagram this year among kids aged 12 to 17, Forrester survey says The Verge Facebook is paying musicians and creators up to $50,000 to use its live audio features The Wall Street Journal Braze Shares Soar in Market Debut Bloomberg Starbucks Expands Pick-Up Concepts With Amazon Go Store Tieup Digiday How Roblox’s virtual brand activations are building a robust creator economy Suggest a story we should read Upcoming Events The Role of Language Services in Speeding Marketing Innovation Dec. 7, 2021 - Dec. 7, 2021 | Webinar 4pm ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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