Nov. 15 - Instacart cooks up first brand campaign | SunChips lets artists craft ads

Frito-Lay's SunChips gives artists chance to craft ads; Albertsons launches its own retail media network; How holiday marketers can blend in-store and app experiences; Hasbro touts holiday toys in first livestream shopping event View online | Signup | Forward

Daily Dive Nov.​ 15,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Making email marketing easier than ever Campaign Monitor's automated email journeys and audience segmentation tools makes it easy to generate leads and drive customer engagement. Try it for free.   Instacart cooks up mealtime family bonding in first brand campaign All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app. Frito-Lay's SunChips gives artists chance to craft ads In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data. Albertsons launches its own retail media network The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February. Sponsored Content by Vestcom How CPG marketers are converting shoppers into buyers at the shelf-edge Learn how to leverage the power of shelf-edge media to engage consumers where it matters most. How holiday marketers can blend in-store and app experiences With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests. Hasbro touts holiday toys in first livestream shopping event Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment. How Nike execs think through its digital ecosystem Recent collaborations with Megan Thee Stallion and Dick's Sporting Goods have built on the brand's efforts to craft a connected shopping experience across its channels. Read more news BROUGHT TO YOU BY — Alliance for Audited Media E-book: Achieve better marketing ROI with digital media assurance We've partnered with The Marketoonist to produce a digital media buying guide that takes a practical approach to explaining ad fraud misconceptions and introduces a new solution that improves marketing ROI – all with a side of humor. Download your copy. From Our Library Playbook 5 Questions You Need Answered Before Launching a Premium Loyalty Program Clarus Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Infographic Eliminate Merchandising and Marketing Misalignment Acxiom Trendline What to expect from 2021's holiday shopping season View all resources What We're Reading Ad Age J&J Split Could Give Consumer Marketers Badly Needed Freedom Variety Snap Strikes Licensing Deal With Sony Music (EXCLUSIVE) Digiday Why Apple’s ATT is casting a long shadow over online advertising’s latest quarter Suggest a story we should read Upcoming Events How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Maximize Your Video Strategy Through Emerging Social Platforms Dec. 1, 2021 - Dec. 1, 2021 | Webinar 11am ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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