Nov. 30 - Corona unveils sustainable island experience | Will the metaverse be a privacy breakthrough?

Why the metaverse could be a breakthrough in privacy-compliant digital marketing; Volkswagen embeds AR driving experience on Amazon boxes; Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media; Winners and losers of Black Friday 2021 View online | Signup | Forward

Daily Dive Nov.​ 30,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — hopin How to Craft Legendary Experiences Fully-customizable for any virtual, hybrid, or in-person experience, this all-in-one event brief template will be your new go-to resource. Download today,   Corona uncaps branded island experience that puts nature first Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads. Deep Dive Why the metaverse could be a breakthrough in privacy-compliant digital marketing Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse. Volkswagen embeds AR driving experience on Amazon boxes By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited. Sponsored Content by New Engen Third-party data is dead. Time for a new playbook Advertisers lost visibility into up to 45% of conversions on Facebook. Low visibility = lost revenue. And it's only the beginning. Read the guide. Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia. Winners and losers of Black Friday 2021 Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Read more news BROUGHT TO YOU BY — Forrester Planning Assumptions 2022: B2B Marketing What should you do to take full advantage of the trends that will impact you in 2022? In this new guide, you’ll discover six assumptions that our research says will matter and specific actions that will prepare you to profit from those trends.  Get the guide. From Our Library Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Infographic Eliminate Merchandising and Marketing Misalignment Acxiom Webinar - on demand Encourage Shoppers to Add High-Margin, Unplanned Items to Their List The Hershey Company Playbook How to Make Competitor Analysis an Integral Part of Your SEO Toolkit Semrush Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite View all resources What We're Reading Bloomberg Facebook Owner Meta Must Sell Giphy on Competition Concerns, U.K. Says The Wall Street Journal Metaverse Real Estate Piles Up Record Sales in Sandbox and Other Virtual Realms The Drum Frustrated with agencies, CMOs say bringing media buying in-house is back on the agenda Suggest a story we should read Upcoming Events Maximize Your Video Strategy Through Emerging Social Platforms Dec. 1, 2021 - Dec. 1, 2021 | Webinar 11am ET The Role of Language Services in Speeding Marketing Innovation Dec. 7, 2021 - Dec. 7, 2021 | Webinar 4pm ET The Evolution of the ESP: What's Next for 2022? Dec. 9, 2021 - Dec. 9, 2021 | Webinar 11 am ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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