Nov. 24 - Coke, Walmart open AR shops in Snapchat | Did White Castle's OnlyFans gamble flame out?

White Castle signs up for OnlyFans to share spicy Thanksgiving content; How brands are turning inclusive holiday campaigns into more than 'inspiration porn'; Snap strikes Dentsu performance media deal as ad challenges loom; How advertisers can adapt to sidestep supply chain challenges View online | Signup | Forward

Daily Dive Nov.​ 24,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Stuck turning a great idea into a digital reality? EX Squared helps clients focus and align business objectives with strategies, platforms and products so they're ready to leverage the full digital experience spectrum. Get started now.   Note from the editor Marketing Dive will not publish a newsletter on Nov. 25 or Nov. 26 due to Thanksgiving. During the break, dig into how brands like Target and Starbucks are centering diversity and inclusion in their holiday campaigns and why NFTs could serve as an important experiment if the metaverse takes off. Above all, we hope you're staying safe and healthy, and can take some time off to relax. We'll be back in your inbox on Nov. 29. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Coca-Cola, Walmart open AR holiday stores in Snapchat The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media. White Castle signs up for OnlyFans to share spicy Thanksgiving content A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest. Deep Dive How brands are turning inclusive holiday campaigns into more than 'inspiration porn' Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season. Sponsored Content by AppsFlyer Stay one step ahead of evolving fraud tactics. Mobile ad fraud is a multi-billion-dollar problem – don't let it become your problem! Get the ad fraud guide now. Snap strikes Dentsu performance media deal as ad challenges loom Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds. How advertisers can adapt to sidestep supply chain challenges Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report. Read more news How Competitive Analysis Boosts Engagement In this playbook, learn how a competitive analysis can help you break through the clutter and engage customers. Download Now From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak Infographic How to Close the Customer Experience Gap Emplifi Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Trendline Digital personalization marking the grocery industry Chicory View all resources What We're Reading The Guardian Lush quits Facebook, Instagram, TikTok and Snapchat over safety concerns Ad Age Reddit shutting Dubsmash app but still wants videos like TikTok The Drum Despite 80 journalists covering climate, New York Times won’t ban fossil fuel advertisers Business Insider Inside the Rise and Fall of Clubhouse, a Poster Child of Pandemic Hype Suggest a story we should read Upcoming Event Maximize Your Video Strategy Through Emerging Social Platforms Dec. 1, 2021 - Dec. 1, 2021 | Webinar 11am ET Company Announcements Press releases from companies in your industry. Retention Cloud Leader CleverTap Names Former Freshworks CRO Sidharth Malik as Global CEO Press release from CleverTap Plezi unveils Plezi One, a free marketing tool to help small businesses on their journey to digital success Press release from Plezi Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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