Nov. 11 - McDonald's duets with Mariah Carey | These traditional brands are moving to DTC

These traditional brands are shifting to a DTC model. Here's how.; NBCUniversal teams with messaging platform Holler, deepening social monetization offerings; Institutionalizing change: What's ahead for agencies in 2022; 3 tips on building an in-house agency — from a company that's been at it for years View online | Signup | Forward

Daily Dive Nov.​ 11,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Planning for the Deprecation of Third-Party Data In this video interview, you will learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating data deprecation. Watch now.   McDonald's duets with Mariah Carey to celebrate the holidays In a tie-up with the "All I Want For Christmas Is You" singer, the chain will supercharge its celebrity-powered efforts through 12 days of free items. Deep Dive These traditional brands are shifting to a DTC model. Here's how. Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins. NBCUniversal teams with messaging platform Holler, deepening social monetization offerings As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments.  Sponsored Content by imre Build deeper connections with consumers through radical relevancy Join us as we dive deeper into four impactful and creative ways brands can unlock value through customer-centric marketing. Institutionalizing change: What's ahead for agencies in 2022 Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse. Opinion 3 tips on building an in-house agency — from a company that's been at it for years It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design. Read more news Featured Resources FROM: Ziflow Simplify How Your Team Reviews Creative Assets The Definitive Guide to Online Proofing 10 Best Practices for Optimizing the Review and Approval Process Checklist: Key Compliance Responsibilities for Every Marketing Role From Our Library Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak Webinar - on demand Optimizing Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter AppsFlyer Trendline What to expect from 2021's holiday shopping season Infographic How to Close the Customer Experience Gap Emplifi View all resources What We're Reading The Wall Street Journal Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million Variety Disney Plus Hits Slowdown to Add Just 2.1 Million Subscribers, Misses Wall Street Expectations Bloomberg YouTube Will Hide 'Dislike' Counts to Avoid Creator Pile-Ons Suggest a story we should read Upcoming Events How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Maximize Your Video Strategy Through Emerging Social Platforms Dec. 1, 2021 - Dec. 1, 2021 | Webinar 11am ET Company Announcements Press releases from companies in your industry. Ketch Named a Cool Vendor in Privacy by Gartner Press release from Ketch Pitcher Celebrates Ten Years of Simplifying Sales Enablement for B2B Teams Press release from Pitcher Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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